Build sustainable, responsible portfolios that reflect the values of your retail clients

In The Sustainable Investor: Responsible, Impactful, and Values-Driven Investing Strategies and Practices for Financial Professionals, the Founder and Director of Sustainable Investing at Earth Equity Advisors, Peter Krull, delivers a timely and insightful discussion of sustainable investing and responsible portfolio construction. In the book, you'll learn how to help your retail clients build solutions-based, sustainable, responsible, and impact-driven portfolios that actually reflect their values. You'll also learn how to avoid the greenwashed, “less-bad” investments so commonly found in the products and portfolios of major Wall Street firms seeking to use ESG primarily as a growth vehicle.

The book also offers:

• A history of the Socially Responsible Investing movement, including its descendants: Environmental, Social, and Governance (ESG) Investing and Sustainable, Responsible, and Impact (SRI) Investing
• Why labels like ESG and SRI matter, what they mean, and how they're different
• An explanation of how major Wall Street firms hijacked the ESG investing philosophy and turned it into a vehicle for asset accumulation

A perfect resource for financial advisors, planners, and other finance professionals, The Sustainable Investor is the ideal roadmap to values-driven investing strategies that meets the needs of retail investors who seek to make a positive difference in the world with their money.

PETER KRULL is a Partner and Director of Sustainable Investing at Earth Equity Advisors, a Prime Capital Financial Company. He is the InvestmentNews 2024 ESG/Responsible Investing Advisor of the Year, and the host of Dollars & Change: The Expert’s Guide to Sustainable and Responsible Investing podcast.

Peter is a regular speaker at industry conferences as an expert on sustainable investing, including Future Proof and the US SIF Forum. He is a contributor to Kiplinger and has been quoted in The Wall Street Journal, The New York Times, Barron’s, Bloomberg, Investor’s Business Daily, and many others. He has appeared on Reuters TV, Cheddar TV and the Schwab Network. In addition, he has been regularly featured in numerous podcasts and magazines.

A native of Western New York, Peter lives in Asheville, NC, with his wife, Dr. Melissa Booth, a scientist, science communicator, and novelist. They drive electric vehicles and live in a solar and battery-powered house.