We’ve spent years being the good girl: saying yes when we mean no, shrinking ourselves to make others comfortable and prioritising everyone else’s needs. Our conditioning to be ‘good’ runs deep. As children, we’re praised for being polite, quiet and well-behaved. In the workplace, we’re rewarded for compliance over confidence. The result? Chronic illness, burnout, buried emotions — and a feeling that we’re constantly performing for other people, rather than living a life that is true to us.

In Good Girl, Goodbye, Caitlin Judd — founder of the award-winning lady-brains podcast — offers a bold roadmap to break the patterns keeping us small. Drawing from her work coaching thousands of women, interviewing Australia’s best female founders, and her background in business and positive psychology, Judd shows women how to set fierce boundaries and build a life they love. You’ll learn how to:

• Identify the 12 Good Girl archetypes stealing your peace, energy and confidence
• Say no without guilt and set healthy boundaries
• Stop sacrificing your truth to keep others comfortable
• Discover your strengths and reclaim your personal power
• Use practical tools and a change framework to define what true success means to you

Good Girl, Goodbye is for the women who are tired of chasing gold stars in systems and institutions that don’t value who they really are. Whether you’re a perfectionist, a people-pleaser or a shapeshifter, this book hands you the permission slip you’ve been waiting for to choose yourself — without apology.

CAITLIN JUDD is a writer, business strategist and coach who helps women build richer, more purposeful lives, careers and businesses.