Sport Business in the Global Marketplace

Westerbeek, H.; Smith, A.

Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Details

Published by: Palgrave Macmillan

Publication Date: 2002-10-04

Format: Hardcover

ISBN-13: 9781403903006

DOI: 10.1057/9780230598898

Dimensions: 229cm x152cm

Pages: 241