The Visionary Package

Meyers, Herbert M.; Gerstman, Richard

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Details

Published by: Palgrave Macmillan

Publication Date: 2004-10-29

Format: Hardcover

ISBN-13: 9781403906779

DOI: 10.1057/9780230286917

Dimensions: 235cm x155cm

Pages: 242