The Global Corporate Brand Book

Morley, M.

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Details

Published by: Palgrave Macmillan

Publication Date: 2009-05-14

Format: Hardcover

ISBN-13: 9781403996633

DOI: 10.1057/9780230239456

Dimensions: 235cm x155cm

Pages: 230