Doing Social Psychology Research

Breakwell, Glynis M.

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

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• A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  
• Describes the principal research methods and shows how they can be applied to particular research questions.
  
• Each chapter is written by a psychologist well known for using the method they describe.
  
• Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  
• Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  
• Includes step-by-step exercises for students and notes for course leaders.

Details

Published by: Wiley-Blackwell

Publication Date: 2004-02-13

Format: Hardcover

ISBN-13: 9781405108119

DOI:

Dimensions: 236.2cm x157.5cm

Pages: 392.0