Building Your Online Store With WordPress and WooCommerce: Learn to Leverage the Critical Role E-commerce Plays in Today’s Competitive Marketplace

Sims, Lisa

Teaches you all about e-commerce and how to create your own online shop using WordPress and WooCommerce. Regardless of a business’s size, e-commerce helps level the playing field, increases a business’s exposure, allows companies to reach customers globally, and streamlines the fulfillment process. In the past, e-commerce websites were expensive, technically difficult, and time-consuming to create but not anymore.

Save time and money by planning your own e-commerce strategy without paying expensive consultants. Increase your brand and products’ or services’ exposure to your target customers, and increase sales by offering target customers the ability to purchase products online as well as reach potential customers globally. 

What You'll Learn

• Plan an effective ecommerce strategy
  

• Choose a payment merchant and which products or services to sell online 

• Secure your store and add products, descriptions, categories, images, and prices

• Maintain and expand your online store with WooCommerce extensions
  

Details

Published by: Apress

Publication Date: 2018-10-14

Format: Paperback

ISBN-13: 9781484238455

DOI: 10.1007/978-1-4842-3846-2

Dimensions: 254cm x178cm

Pages: 179