Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.

Discover how to:

* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line

This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.

Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.