Based on interviews and site visits with twelve Baldrige National Quality Award-winning companies as well as with two winners of the President's Quality and Productivity Award. A complete guide for implementing total quality management (TQM) in all organizations. Lessons learned by leading TQM companies will help managers and executives assess an organization's readiness for TQM and prepare for the cultural revolution required to truly embrace quality.

WARREN H. SCHMIDT is professor emeritus of public administration at the University of Southern California. JEROME P. FINNIGAN is human resources manager for Xerox Corporation's Office Document Systems and was instrumental in the firm's transition to TQM.