The collection details the development and cultural and economic significance of Jamaica's Carnival. The publication is a useful resource that openly explores emerging trends and debates in the carnival sector while mapping a course for its sustainable future.
The critique of Jamaica's Carnival is solidly framed in scholarly theory and robust methodologies to derive empirically an sound analysis and adds value to understanding this cultural phenomenon. In addition to full chapters on the critical topics, this publication features interviews from pioneers at the forefront of the development of carnival in Jamaica: including carnival band owners, event promoters, and politicians. Contributors to this volume include academics, cultural researchers and carnival arts practitioners. Despite the festival's existence for almost 75 years, this will be the first scholarly publication dedicated to the comprehensive documentation and critique of Jamaica's Carnival. It is therefore a pioneering project that will lay a foundation for the future study and analysis of the festival.

Alpha Obika is a lecturer at Caribbean School of Media and Communication (CARIMAC).

Yvette Rowe is an adjunct lecturer at Caribbean School of Media and Communication(CARIMAC, UWI).