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Science Fiction and Innovation Design assesses the validity of this approach by exploring the impact this imaginary world has on the creativity of engineers and researchers. Companies seek to anticipate and predict the future through approaches such as design fiction: mobilizing representations of science fiction to create prototypes and develop scenarios relevant to organizational strategy. The conquest of Mars or the weapons of the future are examples developed by authors to demonstrate how design innovation involves continuous dialogue between multiple players, from the scientist to the manager, through to the designers and the science fiction writers.
Thomas Michaud holds a PhD in Management Science and an MBA. He is the author of Innovation, Between Science and Science Fiction (ISTE-Wiley, 2017) and studies the impact of the imagination on creativity and foresight.
| Publication Date: | 03 November 2020 |
| Publisher: | Wiley |
| Imprint: | Wiley-ISTE |
| ISBN-13: | 9781786305831 |
| Format: | Hardback |
| Page Count: | 240 |
| Weight (oz): | 17.6 |