The question Professor Wuwei investigates is not "whether" creativity is changing China - but "how" creativity is changing China. The outcome will have a profound impact on how China develops and its economic role in the world.

Creative industries maintain and protect historical and cultural heritage, improve cultural capital, and foster communities as well as individual creativity. This leads to the improvement of cultural assets of cities, the establishment of city brands and identity, the promotion of the creative economy, and overall economic and social development. In this context, creativity is changing China forever.

Vice chairman of the national committee of the Chinese people's political consultative conference, chairman of Shanghai Creative Industries Association, Director of Research Center for Creative Industries, Shanghai Academy of Social Sciences center.