Management for Professionals: Narrative and Story-Based Approaches

Chlopczyk, Jacques; Erlach, Christine

Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have – and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

Details

Published by: Springer

Publication Date: 2019-05-22

Format: Hardcover

ISBN-13: 9783030178505

DOI: 10.1007/978-3-030-17851-2

Dimensions: 235cm x155cm

Pages: 301