This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective.

To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.

Associate Professor Dr Vanessa Ratten is the Programme Coordinator of the entrepreneurship and innovation degrees at La Trobe Business School (Australia). She has previously served on the business faculties of Deakin University, Duquesne University (Pittsburgh), Queensland University of Technology, and the University of Queensland. She has guest edited at journals such as Education and Training, Team Performance, Journal of Business & Industrial Marketing, Journal of Management and Organization, Thunderbird International Business Review and International Entrepreneurship and Management Journal. Dr Ratten has co-edited six books in the field of entrepreneurship, including sports entrepreneurship and innovation. Her current research focus is on entrepreneurship and diversity.