Organisational Responses to Social Media Storms: An Applied Analysis of Modern Challenges

Phippen, Andy; Bond, Emma

This book explores the growing phenomenon of the social media storm in the context of educational establishments. With a methodological approach that draws on aspects of virtual and offline ethnography, the text presents a series of case studies of public online risk-related incidents. Our ethnographic methodology adopts the use of unobtrusive data collection approaches, to explore publicly available data from online interactive behaviours. Drawing on a range of methods from internet mediated research (IMR) to inform our ethnographic account, the book provides an in-depth exploration of the public and organisational discourses arising from four short, clear high-profile internet risk case studies in the education sector ranging from early year to higher education. It considers the social construction of a new ‘risk’ culture arising computer-mediated social interactions and its impact on, and response by, the organisations and society.

Details

Published by: Palgrave Macmillan

Publication Date: 2020-07-07

Format: Hardcover

ISBN-13: 9783030499761

DOI: 10.1007/978-3-030-49977-8

Dimensions: 210cm x148cm

Pages: 95