Advances in Digital Marketing and eCommerce: Second International Conference, 2021

Martínez-López, Francisco J.; López López, David

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Details

Published by: Springer

Publication Date: 2021-05-27

Format: Hardcover

ISBN-13: 9783030765194

DOI: 10.1007/978-3-030-76520-0

Dimensions: 235.0cm x155.0cm

Pages: 336.0