Springer Business Cases: Case Studies for a Global Perspective

Galan-Ladero, M. Mercedes; Alves, Helena M.

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

Details

Published by: Springer

Publication Date: 2023-05-25

Format: Hardcover

ISBN-13: 9783031273766

DOI: 10.1007/978-3-031-27377-3

Dimensions: 235cm x155cm

Pages: 376