SpringerBriefs in Applied Sciences and Technology: How to Develop a Strong Strategy in the Wine Industry

Sánchez-García, Eduardo; Martínez-Falcó, Javier; Millán-Tudela, Luis A.; Marco-Lajara, Bartolomé

This book explores multiple types of innovation within the modern wine industry and how it has developed historically.  

The book provides and extensive examination of the existing knowledge in this subject. This highlights the evolution of historical and contemporary trends and signposts the authoritative literature published and most important researchers active in the field. 

With this comprehensive approach, the book is a versatile resource for both scholars and industry professionals, akin to a "Swiss Army Knife" for all aspects of green innovation in the wine sector.

Details

Published by: Springer

Publication Date: 2024-08-06

Format: Paperback

ISBN-13: 9783031647918

DOI: 10.1007/978-3-031-64792-5

Dimensions: 235cm x155cm

Pages: 35