Information Systems Engineering and Management

Dutta, Soumi; Rocha, Álvaro; Dutta, Pushan Kumar; Bhattacharya, Pronaya; Singh, Ramanjeet

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an interdisciplinary approach. Introducing this groundbreaking book equips marketers, analysts, and business leaders with the tools and strategies to navigate the complexities of influencer marketing with precision and confidence. Written by leading experts in the field, this comprehensive book explores the intersection of data analytics, consumer behavior, and influencer marketing, offering a holistic perspective on this powerful marketing technique. This book equips the readers with the knowledge and tools to stay ahead of the curve and drive unparalleled success in the ever-evolving world of influencer marketing.

Details

Published by: Springer

Publication Date: 2024-08-24

Format: Hardcover

ISBN-13: 9783031657269

DOI: 10.1007/978-3-031-65727-6

Dimensions: 235cm x155cm

Pages: 440