FinTech companies digitize financial products by leveraging data from existing offerings, reinterpreting financial products, and collaborating with banks, financial institutions, and stakeholders. This book examines the lifecycle of FinTech companies and discusses business models and pricing strategies.  This book explores how FinTech is reshaping the finance industry by combining finance, technology, and regulation. It discusses, through case studies, payment services, payment card schemes, digital wallets, digital banks, challenger banks, neobanks, BNPL, SuperApps, neobrokers, EMI, RTO and A2A. By understanding these models and implementing effective strategies, FinTech companies can thrive in a rapidly evolving industry landscape.

Turgay Geçer is an Associate Professor of Finance at FSM Vakif University, Turkiye. 

Vedat Akgiray is a Professor of Finance at Boğaziçi University, Turkiye.