This book examines the multifaceted role of the "Made In" label in the global fashion industry through the analysis of various case studies. It explores the intersections between legal frameworks, cultural heritage, branding strategies, and regional practices, offering a comprehensive perspective on the significance and implications of "Made In" designations.

Key concepts such as the legal protection of "Made In" labels, the impact of globalization on luxury brands, and the role of digital strategies in communicating product origins are thoroughly investigated. The authors, an international team of academics and experts in fashion communication and management, provide a nuanced analysis of how "Made In" labels influence consumer perceptions and brand value.

Scholars, students, and professionals in the fields of fashion, marketing, and cultural heritage will find this book invaluable. It offers insights into the strategic use of "Made In" labels and their impact on global trade, consumer perception, and regional economies.

Teresa Sádaba is full time Professor at the University of Navarra, where she teaches strategic communication. From 2001 to 2025 she was Dean of ISEM Fashion Business School. Her research centers on strategic communication and framing theory across politics, banking, and fashion.

Eleonora Acciai holds a Ph.D. in Management for Digital Transformation: business, communication and ethics. Her research focuses on Country of Origin, Made in Italy, sustainability and digitalization in the fashion industry, with some studies published in peer-reviewed journals. She lectures in Luxury Marketing and Branding at SSML Pisa and University Niccolò Cusano.

Pedro Mir Bernal serves on the faculty of ISEM Fashion Business School (University of Navarra), teaching brand strategy and marketing management. His peer-reviewed work appears in JCR/Scopus-indexed journals and in several books and conferences. He brings 25 years of executive experience in senior marketing positions at world-leading companies.

Lorenzo Cantoni is Professor at USI – Università della Svizzera italiana (Lugano, Switzerland). He is the director of the Institute of Digital Technologies for Communication, Chair-holder of a UNESCO Chair, and Director of two Master programs: in Digital Fashion Communication (double degree with Université Paris 1 Panthéon-Sorbonne, Paris, France), and in International Tourism.