In an era defined by rapid transformation, this work offers a rigorous, cross-disciplinary exploration of how businesses adapt and thrive amid evolving global dynamics. Drawing on cutting-edge research and the best papers from the 18th Euromed Academy of Business Conference, it examines the metamorphosis of organizational structures, industry boundaries, and market ecosystems.

As the first of a two-volume work, this volume investigates strategic planning in turbulent environments, demand management in emerging markets, and the role of accelerators in shaping entrepreneurial success. Topics span governance in the social economy, emotional intelligence in entrepreneurship, and the integration of immersive technologies such as VR. Through empirical studies, systematic reviews, and case-based insights, the chapters illuminate pathways for resilience, innovation, and sustainable growth.

This scholarly collection is essential reading for academics, researchers, and advanced students in management, strategy, and marketing, as well as practitioners seeking evidence-based approaches to navigate complexity and seize opportunities in a changing business landscape.

Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Leonidas Efthymiou is Associate Professor in the School of Business at the University of Nicosia, Cyprus (EU).

Yaakov Weber is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel.

S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK.