This book is a comprehensive resource for upper-undergraduate level students, academics and professionals across five disciplines: communication, digital media, business, psychology, and the social sciences. The book provides insights into social media strategies, ethical considerations, and emerging technologies. It covers key theories, case studies, and practical applications, addressing topics such as digital activism, social media marketing, global political dynamics, and even the implications for virtual reality and the metaverse. Such diverse exploration makes it a valuable tool for making informed decisions and staying competitive in various fields. This book stands out for its high volume of recent statistics, examples, and case studies―in fact, many sources are from 2022–2026―and for its interdisciplinary approach, bridging theory with practical applications across multiple fields. It also explores the impact of social media on mental health and intercultural relations. The comprehensive coverage of current and emerging technologies, combined with recommendations and solutions to common problems (e.g., social media addiction, technology overload, identity theft, etc.), makes it an essential resource for students, academics and practitioners who need to navigate the complexities of the digital landscape.

Jonathan Matusitz, Ph.D., is a professor in the Nicholson School of Communication and Media at the University of Central Florida. His research focuses on global communication, the role of communication in terrorism, symbolism in terrorism, and the internationalization of culture and new media. His research methodologies include thematic analysis, qualitative interviewing, semiotics, and theoretical analysis. On top of having over 180 academic publications and over 170 conference presentations, he has received multiple faculty and research awards. Dr. Matusitz has already published 11 academic books as a single or first author: Terrorism & Communication: A Critical Introduction (Sage, 2013); Symbolism in Terrorism: Motivation, Communication, and Behavior (Rowman & Littlefield, 2015); Online Jihadist Magazines to Promote the Caliphate: Communicative Perspectives (Peter Lang, 2019); Global Jihad in Muslim and non-Muslim Contexts (Palgrave Macmillan, 2020); Female Terrorism in America: Past and Current Perspectives (Routledge, 2020); Communication in Global Jihad (Routledge, 2021); Fundamentals of Public Communication Campaigns (Wiley, 2022); From Child Terrorism to Peace Activism (Springer, 2022); Jihad in Sub-Saharan Africa: The Role of Digital Media (Palgrave Macmillan, 2024); and Communication in the Metaverse (Springer, 2024); and Echo Chambers of Conflict: Social Media’s Impact on the Israel-Hamas War Debate (De Gruyter, 2025)