The book considers the role that Artificial Intelligence (AI) plays in political marketing, campaigning and public affairs, alongside the mediating effect of ‘trust’ in political messaging in an age of information abundance and AI often blurring the line between ‘fact’ and ‘reality’, contributing towards timely debates on (dis) and (mis) information in the contemporary political communication environment.

Phil Harris is Professor Emeritus in Marketing & Public Affairs at the University of Chester, UK and Woxsen University, Hyderabad, India. 

Christopher Robertson is Lecturer in Social Science and International Relations at the University of Leeds and Leeds Beckett International Study Centres, UK.

Patricia Rees is Professor Emerita at Manchester Metropolitan University, UK.