In today’s hyperconnected world, businesses must embrace digital transformation while demonstrating authentic social and environmental responsibility. This edited collection explores how sustainability, technology, and branding intersect to shape corporate reputation and stakeholder trust.

Bringing together leading scholars, it examines the evolving strategic role of CSR in digital ecosystems, addressing topics such as artificial intelligence, ESG disclosure, ethical branding, consumer engagement, digital activism, and transparency in sustainability communication.

Through cutting-edge research and global case studies, the book offers an interdisciplinary perspective on responsible branding in the digital age. It provides valuable insights for academics, researchers, students, and practitioners seeking to strengthen brand equity, foster stakeholder engagement, and contribute to sustainable development goals.

Iza Gigauri is Professor and Head of the Research Center for Administrative Sciences at the School of Business and Administrative Studies, The University of Georgia, Tbilisi. Her research focuses on corporate social responsibility, sustainability, marketing, entrepreneurship, and digitalization. She has authored more than 100 scientific publications and is an active keynote speaker, editor, and member of international scientific committees. She has received numerous scholarships, research grants, and awards.

Eduardo Sánchez-García is Assistant Professor in the Department of Business Organization at the University of Alicante. His research focuses on organizational strategies and capabilities that drive innovation, value creation, competitiveness, and sustainable development. He has published more than 100 scientific articles, including over 70 papers in journals indexed in the Web of Science Core Collection. He has led and contributed to competitive research and knowledge-transfer projects with companies and international academic partners.

Javier Martínez-Falcó is Assistant Professor in the Department of Business Organization at the University of Alicante and Research Fellow in the Department of Geography and Environmental Studies at the University of Stellenbosch. He has published articles in leading journals and edited volumes. He is co-founder of the Conference on Economics and Management of Wine Companies, the Conference on Wine Tourism, and the International Conference on Strategic Management of Wine and Food Tourism for Sustainable Regional Development.