This edited book explores the complex network of psychological factors that shape market behavior and investment decisions. It offers an in-depth examination of how emotions, cognitive biases, and social dynamics influence investor actions—and, ultimately, financial market volatility.

By integrating perspectives from finance, psychology, and economics, this book provides readers with a comprehensive understanding of the psychological drivers behind market fluctuations. Combining theory, academic research, practical techniques, and real-world case studies, it equips readers to navigate the complexities of investor behavior in today’s dynamic investment landscape.

The book delivers valuable insights and actionable strategies for a wide range of readers, including individual investors seeking to improve decision-making, financial professionals aiming to better understand client behavior, and policymakers interested in regulatory implications.

Readers will learn how to identify and overcome cognitive biases such as confirmation bias and loss aversion, understand the impact of fear and greed on investment choices, and manage the social forces that influence market movements. With these tools, investors can make more informed, rational, and mindful decisions in an increasingly complex financial world.

Dr. Palash Bairagi serves as an Assistant Professor of Finance at the Department of Business management, Central University of Odisha, Koraput, Odisha.  Dr. Bairagi has a strong academic background, having earned his PhD in Management from the Institute of Management Studies at Banaras Hindu University. His doctoral research probed into the nuanced dynamics of risk tolerance and risk perception in investment decisions, analyzed through the lens of behavioral finance. With over six years of extensive teaching experience, he has contributed his expertise to institutions such as Symbiosis School of Banking and Finance, Symbiosis International University, School of Business, Dr. Vishwanath Karad MIT World Peace University, D.Y. Patil International University and Rama University in India. His scholarly contributions are significant, with numerous publications in peer-reviewed journals (Scopus & SCI) and chapters in academic books with Springers. His research interests span across Behavioral Finance, Corporate Social Responsibility, Computational Finance, Sustainable Finance, and Fintech. 

Dr. Anindita Chakraborty currently works as an Associate Professor at the Institute of Management Studies (formerly the Faculty of Management Studies), Banaras Hindu University. Her areas of interest are investment management, behavioral finance, and economic psychology. She completed her Ph.D. in Management in 2010 from Jiwaji University, Gwalior (M.P.), India. She did her MBA (with a scholarship) from Jiwaji University, Gwalior (M.P.) in 2004 with finance specialization. In her 17 years of research and teaching experience, she has published more than 50 research papers in both international and national journals, including Scopus-indexed and ABDC-listed journals. Her case studies were published by the Case Centre, England (previously ECCH). She has also presented her papers at national and international conferences, including IIT (Madras), IIT (Bombay), IIM (Ranchi), and IIM (Calcutta). 

Dr. Shruti Singh, Assistant Professor at School of Management Sciences, Varanasi, is a Research Scholar with the Institute of Management Studies, BHU. She is also a recipient of an ICSSR doctoral fellowship. She cleared her UGC NET in 2019. She has 2 years of corporate experience. She has published research papers with repute journals like Elsevier, Taylor & Francis, etc. She has attended several international and national conferences at reputable universities and institutes. Her areas of interest include behavioral finance and personal finance.