This book explores why 'younger older' adults, particularly Baby Boomers now in their 70s, are embracing a far wider range of digital technologies than previous cohorts at the same age. For decades, gerontology has portrayed older adults as technologically conservative, shaped by the values and habits of their life stage. Drawing on 20 in-depth case studies, the book examines the factors behind varying degrees of digital engagement among Baby Boomers, challenging long-standing assumptions about ageing and technology. Accessible and evidence-based, it offers new insights into the relationship between later life, technological change, and social transformation. The book will appeal to the gerontechnology community, while also engaging researchers, students, and general readers interested in ageing, technology, and social change.

Leslie Haddon is visiting fellow and guest lecturer in the Department of Media and Communications at London School of Economics, UK.