Online Political Communication: How to Use the Web to Build Consensus and Boost Participation

Giansante, Gianluca

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Details

Published by: Springer

Publication Date: 2016-10-12

Format: Paperback

ISBN-13: 9783319366616

DOI: 10.1007/978-3-319-17617-8

Dimensions: 235cm x155cm

Pages: 188