Customer Engagement Marketing
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$224.99
Regular price $249.99
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Customer Engagement Marketing
Sale price
$224.99
Regular price $249.99
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Customer Engagement Marketing
Robert W. Palmatier | V. Kumar | Colleen M. Harmeling
Business & Economics / Customer Relations
Presents cutting-edge research from top marketing professionals to speak on trends and future directions of customer engagement
Identifies efficient and economical ways for firms to implement consumer-oriented marketing strategies
Describes the theoretical underpinnings and metrics used to gage customer engagement
Robert W. Palmatier is Professor of Marketing at the University of Washington, USA. He is the Editor-in Chief of Journal of Academy of Marketing Science.
V. Kumar (VK) is the Regents Professor, Richard and Susan Lenny Distinguished Chair, and Professor in Marketing at Georgia State University, USA. VK has published over 250 articles, 25 books and has received over 25 Research and Teaching Excellence Awards.
Colleen Harmeling is Assistant Professor of Marketing and Dean’s Emerging Scholar at Florida State University, USA. Her research has appeared in Journal of Marketing, Journal of International Business Studies, Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences.
| Publication Date: | 06 September 2017 |
| Publisher: | Springer International Publishing |
| Imprint: | Palgrave Macmillan |
| ISBN-13: | 9783319619842 |
| Format: | Hardback |
| Page Count: | 328 |