Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Gassmann, Oliver; Reepmeyer, Gerrit; von Zedtwitz, Maximilian

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.   

Details

Published by: Springer

Publication Date: 2008-03-03

Format: Hardcover

ISBN-13: 9783540776352

DOI: 10.1007/978-3-540-77636-9

Dimensions: 235cm x155cm

Pages: 186