Gabler Theses

Moser, Martin A.

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.

Details

Published by: Springer Gabler

Publication Date: 2021-10-29

Format: Paperback

ISBN-13: 9783658358341

DOI: 10.1007/978-3-658-35835-8

Dimensions: 210cm x148cm

Pages: 145