The specialist book provides complete know‑how for trademark administration—from developing a brand name, determining the goods and services, to choosing the appropriate type of trademark. It explains at which patent and trademark office a mark can be registered. Trademark searches, trademark monitoring, and trademark enforcement form additional key topics. The book also outlines the legal options available for defending oneself against conflicting trademarks and shows how trademarks can be maintained and effectively managed.

Dr. Thomas Heinz Meitinger is a German and European patent attorney. He is the managing director of Meitinger Patentanwalts GmbH, a medium‑sized patent law firm based in Munich. After studying electrical engineering in Karlsruhe, he initially worked as a development engineer. Later positions included roles as production manager and technical director in medium‑sized companies. Dr. Meitinger regularly publishes scientific articles, writes specialist books on intellectual property law, and gives lectures on patent and trademark law. Dr. Meitinger holds the degrees Dipl.-Ing. (Univ.) and Dipl.-Wirtsch.-Ing. (FH). In addition, he holds the following master’s degrees: LL.M., LL.M., MBA, MBA, M.A., and M.Sc.