Newspapers: A Lost Cause?: Strategic Management of Newspaper Firms in the United States and The Netherlands

Hendriks, P.

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.

Details

Published by: Springer

Publication Date: 2012-10-16

Format: Paperback

ISBN-13: 9789401059411

DOI: 10.1007/978-94-011-4587-9

Dimensions: 240cm x160cm

Pages: 251