This volume presents a carefully selected collection of peer-reviewed chapters from the Proceedings of the 16th Global Islamic Marketing Conference (GIMAC16). The chapters reflect the latest research trends and conceptual developments in Islamic business, marketing, and management. They explore the intersection of faith, ethics, and commerce through empirical and theoretical studies conducted across diverse Muslim-majority and minority contexts. The book offers a rich and multidisciplinary overview of how Islamic principles continue to influence contemporary business thought and practice. Contributions address a broad range of themes, including Muslim consumer behaviour, services marketing, and the ethical and operational dimensions of Halal business practices. Other chapters examine emerging topics such as social media marketing and influencer culture, e-commerce and digital transformation, consumer boycotts and socio-political activism, religiosity and consumer decision-making, and the integration of artificial intelligence and sustainability within Sharia-compliant frameworks. Comparative studies of Islamic and conventional business models, as well as regional case analyses from the Middle East, Africa, and Asia, provide valuable cross-cultural insights. Beyond their empirical contributions, these chapters collectively highlight the growing significance of Islamic values in global business discourse, emphasizing integrity, social justice, and the public good (Maṣlaḥah). Together, they demonstrate how Islamic marketing evolves as both a field of scholarly inquiry and a practical guide for ethical business conduct in dynamic global markets. This book is an essential reference for scholars, postgraduate students, and researchers interested in Islamic marketing, Islamic economics, and business ethics. It is equally relevant for consultants, policy makers, and corporate strategists seeking to deepen their understanding of Muslim markets and to design marketing and management strategies that align with faith-based consumer expectations and values.

Ashraf M. Attia has received multiple scholarly awards and has published research in sales management, sales training, cross-cultural marketing ethics, and social media marketing in multiple scholarly journals such as International Journal of Hospitality Management, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of Personal Selling and Sales Management, Marketing Intelligence and Planning, International Journal of Islamic Marketing and Branding, International Journal of Business Forecasting and Marketing Intelligence, Teaching Business Ethics, Services Marketing Quarterly, Journal of Selling, World Review of Business Research, and Electronic Commerce Research and Applications, and in international and national conferences. Dr. Attia serves in the editorial review board of both Industrial Marketing Management and the International Journal of Business Forecasting and Marketing Intelligence and is the Associate Editor for the International Journal of Islamic Marketing and Branding.

Baker Ahmad Alserhan is Professor in Business Administration at Princess Sumaya University for Technology in Amman, Jordan. This book is his sixth with Springer, including 'Strategic Islamic Marketing' and five proceedings from the pioneering Global Islamic Marketing Conference. Dr. Alserhan is the founder of the discipline of Islamic Marketing and authored the seminal book in the discipline: 'The Principles of Islamic Marketing'. He is also the President of the International Islamic Marketing Association (IIMA) and Chair of the Annual Global Islamic Marketing Conference (GIMAC) and the Annual Halal Pharma Forum. He founded two academic journals -- Journal of Islamic Marketing and Journal of Islamic Marketing and Branding, and three in Arabic on the same topic. Dr. Alserhan is a prolific, published researcher of peer-reviewed scientific papers, public speaker, and consultant with research interests in Islamic marketing and branding, Islamic hospitality, Islamic lifestyles, and Islamic business studies.

Roudaina Houjeir is a distinguished assistant professor in the field of marketing at Higher Colleges of Technology, Abu Dhabi Colleges, UAE. With over 23 years of combined experience in higher education and marketing leadership, she brought a strong record of academic contribution, strategic program development, and student-centered instruction across undergraduate and postgraduate levels. Throughout her academic career, she has served as a Business Division Chair for over eight years, Program Team Leader and marketing coordinator. She holds a PhD in Marketing from the University of Westminster, UK, and she is a Fellow of the Higher Education Academy “FHEA” FCIM, UAE country Chair for GIMAC Conference, based in UK, Guest Editor in the International Journal of Business Performance Management, a reviewer in many international journals and an active organizer and participant in many international conferences worldwide. Her work is published in international conferences and journals.