This book closes the critical gap between advanced AI technologies and the practical research needed to drive sustainable development. It offers a systematic methodology for business leaders and practice-oriented scholars to harness generative AI as a strategic research partner, enabling them to address complex sustainability challenges with academic rigor.

Readers will discover innovative frameworks such as the P-A-Q model, designed to transform ambiguous business problems into researchable sustainability questions. The book fosters interdisciplinary collaboration by guiding researchers to connect practical insights with established theories. A strong emphasis is placed on the ethical use of AI, providing a clear compass for transparency, accountability, and responsible knowledge creation.

Dr. Haijun Li is a distinguished expert at the intersection of artificial intelligence, technology strategy, and industrial management. He currently serves as the Director of the " AI + Industry" Senior Strategic Research Project at the National Institute of Strategic Studies, Shanghai Jiao Tong University, and as a Distinguished Professor at the Libera Accademia di Belle Arti (LABA) di Firenze, Italy.

His academic background is extensively interdisciplinary, featuring dual Doctorates in Business Administration (DBA) from Middlesex University (UK) and United Business Institutes (Belgium), as well as dual EMBAs from the Antai College of Economics and Management at Shanghai Jiao Tong University and KEDGE Business School (France).

He is a Member of the Expert Committee of the Shanghai Artificial Intelligence Technology Association (SAITA), a Distinguished Expert for the Chief AI Architect Program at the National Engineering Research Center of Deep Learning Technology and Application (AICA), and the Chief AI Expert at the Asia-Pacific Core Valley (Xingu) Technology Research Institute. His work has been honored with prestigious accolades, including the Innovation Achievement Award at the World Artificial Intelligence Conference (WAIC) and the "Zhanlu Award," the highest prize in China’s industrial intelligence sector. He also achieved National Champion (Entrepreneurship Track) in the Investment Intent Competition for National Exhibition Projects at the China "ChuangYi" Entrepreneurship and Innovation Competition.