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Golden Pitch How Celebrities and Influencers Shape the Way We Think, Feel, and Act

Golden Pitch How Celebrities and Influencers Shape the Way We Think, Feel, and Act

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How Celebrities and Influencers Shape the Way We Think, Feel, and Act

Martha Laham

Business & Economics / E-Commerce / Digital Marketing

How do today's celebrities have the enormous power and influence to be able to push products and change minds?

Author Martha Laham explores the history of just where the celebrity endorsement came from.
-She delves into the history of celebrity.
-Explores society's fascination with celebrity.
-Examines the use of celebrity and influencer endorsements.
-Looks at the rise of the microcelebrity.
-Considers the future of fame and celebrity in the digital age.

Martha Laham is a professor at Diablo Valley College, where she has taught business, marketing, and advertising for more than thirty years. She has authored college textbooks in marketing and selling, developed instructional materials for educational publishers, and contributed to HuffPost. Martha is the author of Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women's Insecurities, and Promotes Unattainable Beauty Standards. She lives in Oakland, California.

Publication Date: 07 January 2027
Publisher: Bloomsbury Academic
Imprint: Bloomsbury Academic
ISBN-13: 9798216197447
Format: Hardback
Page Count: 296
Weight (oz): 17.76

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