Two former Walt Disney Imagineering leaders take on a major gap in team leadership: the lack of a reliable method for collaboration that consistently drives success, innovation, and problem-solving.

At Disney, Tricia Cerrone and Edward J. Van Luinen were tasked with co-leading a global high-stakes, multi-year initiative across 120+ disciplines. In the process of uniting creative, technical, and operational teams around shared outcomes, they developed and later refined a method of collaboration that consistently improved results.

Inspired by their success and wanting to help leaders in any industry, on any team, Cerrone and Van Luinen wrote Collaborate to Compete: A Roadmap to Stronger Leaders, Happier Teams, and Big Results. Their simple, human approach centers on five everyday behaviors: generosity, resourcefulness, co-creation, action, and gratitude, directed toward a noble purpose. The result is a clear, step-by-step way to build trust, unlock ideas, move faster, and sustain energy without new software, restructures, or big budgets. In Collaborate to Compete you will find:

- A repeatable method that fits any leadership style or team structure
- Stories and examples from Disney and beyond that show the method in action
- Immediate techniques for safer teams, better brainstorms, quicker pilots, and meaningful recognition
- A plan to scale collaboration and overcome common barriers like ego, silos, and burnout

The ripple effects of this method are powerful: greater innovation, faster decisions, healthier culture, organic professional growth, more resilient people, stronger ROI, and higher engagement. It's a practical approach leaders can apply in any business, right away, with lasting impact.

Tricia Cerrone is a leadership consultant, podcaster of Innovation Hackers, and an award-winning author. She is a former Creative Executive at Walt Disney Imagineering where she specialized in experience design, storytelling, and blue sky thinking. Tricia lives in Tallahassee, Florida.

Edward J. Van Luinen, EdD, is CEO and Board Advisor at Global Talent Builders, a worldwide recruiting, change, and workforce development company. He is a former talent development leader at Walt Disney Imagineering and lives in Pasadena, California.